RESPONSIVE. EXPERIENCED.
HERE FOR YOU.
Meet the team building the most-evolved DMS catering solely to boat dealership business growth.
Built for dealers who like it SIMPLE.
One consolidated, mobile, real-time system to make life easier, more flexible, and successful.
Once upon a time, we were a boat dealership, struggling with the ‘good-to-have’ growth problem. Needing a way to remotely track and leverage all our people and resources, we partnered with advanced development engineers to create a solution that would work not only for us, but for any dealership wanting to expand and grow while keeping things hassle-free. Hard-won experience gave us the ability to offer today’s DMS that accelerates team performance, sales, and profits—while keeping everyday management SIMPLE for you.
Meet The Crew
MATT
TOBUREN
CEO
Matt has a real passion for bringing people, technology, and information together to move the needle for our customers.
His love of coffee and endurance training helps him lead our committed and dynamic team!
He inspires us to transform how we do things and to focus on improving customer experiences.
HANNAH
WOLF
INSIDE SALES
Hannah was literally raised in a dealership, as her family owned one for over three decades!
If she can save an owner time, money, and help build profit in the long run, she absolutely will.
As our 4th employee, Hannah’s seen our team evolve, and brings her extensive OEM and dealer experience to play every day.
SCOTT
BAUMGARD
F & I DIRECTOR
Scott came to us with a dozen years of sales, training, and finance dealership experience.
A self-motivated innovator, he has a record of productive relationships and problem resolution.
Motivated by working with others who are devoted to sales and service success, he enjoys helping dealerships improve.
JENNIFER
OVERLA
F & I
Jennifer cares about family, loves her co-workers and enjoys interacting with customers.
With 15+ years of finance experience and customer service, she’s inspired every day.
Why? Because working with a team where everyone has a true passion for what they do rocks.
TRAVIS
ZIELASKOWSKI
LEAD ARCHITECT
Travis is never bored. Working with cutting-edge tech to solve interesting, complex problems keeps him happy.
As our crew has grown, Travis has driven and refined our solution’s technical design from the start.
He’s a talented, faithful, relaxed guru leading an intelligent and motivated technology team.
MIKE
AMBURN
CUSTOMER SUCCESS MANAGER
Mike loves our family environment at DA and has felt right at home since day one.
With 20+ years in the marine and powersports industry, he’s earned the chops to help our high priority customers continually succeed.
He oversees Implementation and Support projects to consistently deliver client outcomes.
MARCUS
SHEPHERD
SOFTWARE DEVELOPER
Marcus started programming as a 15-year old athlete.
Lucky for us, he never, ever stopped.
Before boats, Marcus developed web apps and business software for healthcare, real estate, and the chemical industry.
He enjoys our laid-back culture and the steady, fast-paced stream of difficult problems to solve here.
JOSH
HALL
JR SOFTWARE DEVELOPER
Josh came to software after an early career as a travel agent who felt a strong pull toward tech.
A motivated self-starter, he’s pumped to try something new, which he gets to do every day here.
Josh likes our team because he finds everyone very collaborative and we have a great product!
MADISON
BROOKS
SOFTWARE DEVELOPER
Madison studied mechanical engineering in college before discovering her coding superpower.
With perfect scores on all her assignments and tests, she studied data analytics abroad and is now SAS certified.
Madison is at home with our developer team because of how we all support each other to succeed.
PHIL
GARZA
APPLICATION DEVELOPMENT MANAGER
Phil is a self-proclaimed small-town Ohio boy who loves boats, his wife, and daughter, Sofia.
Before manning our net core webserver back end and Jira board, he was a mechanic, parts guy, purchaser, and junior dev.
Phil says he loves getting to work at DA with a lot of passionate people on interesting projects.
GEETH
CHOWDARY
SOFTWARE DEVELOPER
Geeth feels our workspace beside the river is very peaceful as he gets ‘head to toe’ in projects going live.
Inspirational keys for him here include strong goals, collaboration, and the quality of work achieved by his team.
Geeth is known for his zeal of learning—from Data Science and DevOps to earning his Masters.
DUSTIN
KNAGGS
SR FINANCE ACCOUNT MANAGER
Dustin enjoys his job talking with people from all over the country, building relationships.
A dad to three kids, he values collaboration and feels we’re a great group unafraid to help out.
Passionate about finance, he finds math to be easy and professes numbers are one the only things that can not lie.
