RESPONSIVE. EXPERIENCED.
HERE FOR YOU.

Meet the team building the most-evolved DMS catering solely to boat dealership business growth.

Built for dealers who like it SIMPLE.

One consolidated, mobile, real-time system to make life easier, more flexible, and successful.

Once upon a time, we were a boat dealership, struggling with the ‘good-to-have’ growth problem. Needing a way to remotely track and leverage all our people and resources, we partnered with advanced development engineers to create a solution that would work not only for us, but for any dealership wanting to expand and grow while keeping things hassle-free. Hard-won experience gave us the ability to offer today’s DMS that accelerates team performance, sales, and profits—while keeping everyday management SIMPLE for you.

Meet The Crew

M Toburen

MATT
TOBUREN

CEO

Matt has a real passion for bringing people, technology, and information together to move the needle for our customers.

His love of coffee and endurance training helps him lead our committed and dynamic team!

He inspires us to transform how we do things and to focus on improving customer experiences.

H Wolf

HANNAH
WOLF

INSIDE SALES

Hannah was literally raised in a dealership, as her family owned one for over three decades!

If she can save an owner time, money, and help build profit in the long run, she absolutely will.

As our 4th employee, Hannah’s seen our team evolve, and brings her extensive OEM and dealer experience to play every day.

Brenen Conley

Brenen
Conley

NATIONAL SALES DIRECTOR

Highly motivated, Brenen loves the sales process, go-to-market strategizing, developing people and building teams.

For 15+ years, he’s nurtured executive relationships, managed teams, and driven bottom line growth revenue.

A natural-born traveler, he enjoys being outdoors and relishes one-on-one time shared with his teenage son.

Gabby Fournier

Gabby
Fournier

CUSTOMER SUPPORT SPECIALIST

Gabby enjoys helping all our customers learn to get the most out of all our cloud-based dealership products and services.

Positive and collaborative, she’s a great asset to our team with quick problem-solving skills and dealership experience.

We’re pretty sure her ‘playing-to-win’ attitude comes from years of competitive ice hockey!

J Overla

JENNIFER
OVERLA

F & I

Jennifer cares about family, loves her co-workers and enjoys interacting with customers.

With 15+ years of finance experience and customer service, she’s inspired every day.

Why? Because working with a team where everyone has a true passion for what they do rocks.

T Zielaskowski

TRAVIS
ZIELASKOWSKI

LEAD ARCHITECT

Travis is never bored. Working with cutting-edge tech to solve interesting, complex problems keeps him happy.

As our crew has grown, Travis has driven and refined our solution’s technical design from the start.

He’s a talented, faithful, relaxed guru leading an intelligent and motivated technology team.

M Amburn

MIKE
AMBURN

CUSTOMER SUCCESS MANAGER

Mike loves our family environment at DA and has felt right at home since day one.

With 20+ years in the marine and powersports industry, he’s earned the chops to help our high priority customers continually succeed.

He oversees Implementation and Support projects to consistently deliver client outcomes.

M Shepherd

MARCUS
SHEPHERD

SOFTWARE DEVELOPER

Marcus started programming as a 15-year old athlete.

Lucky for us, he never, ever stopped. Before boats, Marcus developed web apps and business software for healthcare, real estate, and the chemical industry.

He enjoys our laid-back culture and the steady, fast-paced stream of difficult problems to solve here.

J Hall

JOSH
HALL

JR SOFTWARE DEVELOPER

Josh came to software after an early career as a travel agent who felt a strong pull toward tech.

A motivated self-starter, he’s pumped to try something new, which he gets to do every day here.

Josh likes our team because he finds everyone very collaborative and we have a great product!

M Brooks

MADISON
BROOKS

SOFTWARE DEVELOPER

Madison studied mechanical engineering in college before discovering her coding superpower.

With perfect scores on all her assignments and tests, she studied data analytics abroad and is now SAS certified.

Madison is at home with our developer team because of how we all support each other to succeed.

Let's grow together.