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RESPONSIVE. EXPERIENCED.
HERE FOR YOU.

Meet the team building the most-evolved DMS catering solely to boat dealership business growth.
Schedule A Custom Demo

Built for dealers who like it SIMPLE.

One consolidated, mobile, real-time system to make life easier, more flexible, and successful.

Once upon a time, we were a boat dealership, struggling with the ‘good-to-have’ growth problem. Needing a way to remotely track and leverage all our people and resources, we partnered with advanced development engineers to create a solution that would work not only for us, but for any dealership wanting to expand and grow while keeping things hassle-free. Hard-won experience gave us the ability to offer today’s DMS that accelerates team performance, sales, and profits—while keeping everyday management SIMPLE for you.

Meet The Crew

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MATT
TOBUREN

CEO

Matt has a real passion for bringing people, technology, and information together to move the needle for our customers.

His love of coffee and endurance training helps him lead our committed and dynamic team!

He inspires us to transform how we do things and to focus on improving customer experiences.

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GREG
DEWEERD

Director of Product Development

Greg brings a true passion for leading and helping teams grow to our development crew.

After 20 years of technology experience, he's learned the subtleties of how to effectively blend customer needs with scalable software.

Away from our product teams, he loves camping with his family and exploring new places in the great outdoors.

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GABBY
FOURNIER

CUSTOMER SUPPORT SPECIALIST

Gabby enjoys helping all our customers learn to get the most out of all our cloud-based dealership products and services.

Positive and collaborative, she’s a great asset to our team with quick problem-solving skills and dealership experience.

We’re pretty sure her ‘playing-to-win’ attitude comes from years of competitive ice hockey!

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KATY
MARKUS

Customer Success Lead

Katy loves our great team environment and is psyched to share our common goal to help dealerships run more efficiently.

A natural problem-solver, she enjoys troubleshooting technical issues and is known for building lasting relationships.

When the sun’s out, she’s usually digging in her garden or outside roller skating.

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HANNAH
WOLF

INSIDE SALES

Hannah was literally raised in a dealership, as her family owned one for over three decades!

If she can save an owner time, money, and help build profit in the long run, she absolutely will.

As our 4th employee, Hannah’s seen our team evolve, and brings her extensive OEM and dealer experience to play every day.

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MEGAN
PETERS

Regional Sales Manager

Megan enjoys helping dealers maximize their time—because fewer hours at the dealership means more time on the water!

An energetic and positive influence, Megan loves meeting new people and fits in perfectly with our helpful and happy culture.

When not on the water, she’s riding horseback or playing in the mountains.

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JENNIFER
OVERLA

F & I

Jennifer cares about family, loves her co-workers and enjoys interacting with customers.

With 15+ years of finance experience and customer service, she’s inspired every day.

Why? Because working with a team where everyone has a true passion for what they do rocks.

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TRAVIS
ZIELASKOWSKI

LEAD ARCHITECT

Travis is never bored. Working with cutting-edge tech to solve interesting, complex problems keeps him happy.

As our crew has grown, Travis has driven and refined our solution’s technical design from the start.

He’s a talented, faithful, relaxed guru leading an intelligent and motivated technology team.

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MARCUS
SHEPHERD

SOFTWARE DEVELOPER

Marcus started programming as a 15-year old athlete.

Lucky for us, he never, ever stopped. Before boats, Marcus developed web apps and business software for healthcare, real estate, and the chemical industry.

He enjoys our laid-back culture and the steady, fast-paced stream of difficult problems to solve here.

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JOSH
HALL

JR SOFTWARE DEVELOPER

Josh came to software after an early career as a travel agent who felt a strong pull toward tech.

A motivated self-starter, he’s pumped to try something new, which he gets to do every day here.

Josh likes our team because he finds everyone very collaborative and we have a great product!

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MADISON
BROOKS

SOFTWARE DEVELOPER

Madison studied mechanical engineering in college before discovering her coding superpower.

With perfect scores on all her assignments and tests, she studied data analytics abroad and is now SAS certified.

Madison is at home with our developer team because of how we all support each other to succeed.

Let's grow together.

Join Us

Connect with Sales

Dealership Advantage is here to help you at any stage of your dealer management journey.

Please share a few details and we’ll be in touch within one business day.

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